User Experience Designer at IVC Evidensia
Practiced
User Experience Design
User research
Quantitative and quailitative research
User Interaction Design
UX Writing
Branding & Identity
Design system
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IVC Evidensia, a company who acquire veterinary clinics have a new website on a group level, helping jobseekers find open positions and information about the company, and clinic owners can contact mergers & acquisitions and find information regarding joining the IVC Evidensia Network.
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A new website which was very much appreciated internally among stakeholders, editors and employees.
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Identifying their main targets groups and improving their User Journeys.
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A digital profile and a small design system to help developers and future Designers with their work.
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Contributing to an Agile work process.
Old website compared to the new design with a more modern look and feel.
A new website and a pandemic
Challenge
IVC Evidensia wanted to help their target group with a new website. The problem was that they couldn't identify who their target groups were.
Solution
Using tools as Google analytics and Hotjar, I could identify who the visitors were with the help of a poll, learn about their goals and purpose on the website, and learn how they were navigating through and interacting with the website to reach their goals. By knowing who the audience were and probable desired outcome, I could prioritize the right content and support them in every step of the journey.
Result
A new sitemap and both new and improved user flows assisting IVC Evidensias main target groups, jobseekers looking for open positions and clinic owners interested in joining the IVC Evidensia network. This was well recieved by stakeholders, editors working with content and from employees.
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The dawn of a new virus put a halt to this project, but the next step would be to validate hypothetical user goals, needs and pains by meeting, talking and testing the design on our target groups
From print to digital
Challenge
IVC's Brand Guide was exclusively for print and was not adapted for web.
Since I was the first Designer joining the team, there was no asset library to be seen, meaning I had to start from scratch with how things should look, feel and work.
Solution
Create a digital identity that ensure great contrast in colors as well as using font sizes that gives great readability and reducing cognitive load. While designing the new web, build a design system simultaneously to save time.
Result
IVC Evidensia now have a Digital style guide and a smaller design system which they can continue to improve and build. Both the styleguide and design system was very appreciated by the developer who I worked close with during this project, making her work a bit easier.
