Art director and User Experience Designer at Polaris Advokat
Practiced
Art direction
User Experience Design
User Interaction Design
UX Writing
SEO
Polaris Advokat is a Boutique bureau specialized in property law have a website with a new digital identify unique, making them stand out in the market. Now, clients have a place to learn more about who they are and their expertise and a way to reach out for help.
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A new profile which make Polaris advokat stand out from their competitors.
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New content that help explain their expertise, how Polaris advokat can support clients and why they should choose them.
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A new stunning website loved by the people at Polaris Advokat.
"The first thing clients do when hearing about us is to google us".
Challenge
The firm Polaris advokat was missing a crucial stage in their customer journey, a website. Their clients turn to the web when they want to know if Polaris are professional, experienced and strong enough to win cases.
It was important that the website could show that image of Polaris advokat without coming in too strong or serious. Another important factor was that the site should be visually stunning, modern and a bit playful.
Solution
In order to enhance the image of Polaris advokat, I used colour psychology:
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Blue was the primary colour of choice since it's perceived as trustworthy and dependable.
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Orange as secondary for warmth and confidence.
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Light neutral colours for balance and accessibility - used for backgrounds with text.
I really wanted to add brand recognition to the page, so I thought it would be great to use the tilt part of their logo between the sections of content while also guiding visitors further down the page inciting that there is more below.
The role of visuals is growing, and I wanted to move away from the typical imagery that lawfirms generally use. Custom illustrations is a great way to visualize a piece of story, and help the client to take in, process and remember information. They support the visual hierarchy and help strengthen aesthetic and emotional appeal of the page.
Result
A huge success for this project was the fact that we were forced to work remotely with Polaris advokat due to the pandemic. By collaborating together in different tools, we could co-write content, get feedback on sketches quickly and move the project forward without any surprise bumps and setbacks. When the website went live, I knew that the people behind Polaris advokat was very excited with the result.
